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Say Goodbye to Vibrant Foods, Because More Companies Are Switching Over to Natural Colors

Say Goodbye to Vibrant Foods, Because More Companies Are Switching Over to Natural Colors


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Your food might look a bit dull once companies make the big transition to natural colorings

Colorful foods like Trix cereal might look a bit duller once General Mills switches over to natural colors.

Big companies such as General Mills and Kellogg’s are eliminating artificial colors, and they’re warning consumers that the color of their foods might not be as vibrant. In most cases, it is simply more difficult to make bright colors using natural ingredients.

For example, Trix will no longer contain blue and green pieces because General Mills could not find a natural alternative for these colors. The red pieces will be made with radishes and strawberries, but the exact shade will be different. “We haven't been able to get that same vibrant color,” Kate Gallager, General Mills' cereal developer, told The Associated Press.

Fruit and vegetable colorings are more expensive and can be harder to work with because they are sensitive to heat and acidity.

Some companies are worried that dull colors may be a turnoff for customers. “We have to deliver bold colors and flavors, or people will stop buying,” Will Papa, chief research and development officer at Hershey’s, told the AP. Hershey’s produces the colorful Jolly Ranchers and Twizzlers candies.


Have Questions? We're hereto help We're here to help

Our ingredients are thoughtfully sourced from local farms and human food suppliers in the US. We use only fresh, whole-food ingredients that meet USDA standards for human consumption. This means we never use feed-grade ingredients, meat meals, or anything artificial, ensuring your dog is getting only the highest quality, safest nutrients available. We believe in a minimal ingredient diet, which is why we put our ingredients on the FRONT of our packaging. We're not trying to hide anything or play tricks with paragraphs of ingredients. Everything we put in our food has a purpose for nourishing your pup. Read more about our simple, minimal ingredient recipes, here .


Have Questions? We're hereto help We're here to help

Our ingredients are thoughtfully sourced from local farms and human food suppliers in the US. We use only fresh, whole-food ingredients that meet USDA standards for human consumption. This means we never use feed-grade ingredients, meat meals, or anything artificial, ensuring your dog is getting only the highest quality, safest nutrients available. We believe in a minimal ingredient diet, which is why we put our ingredients on the FRONT of our packaging. We're not trying to hide anything or play tricks with paragraphs of ingredients. Everything we put in our food has a purpose for nourishing your pup. Read more about our simple, minimal ingredient recipes, here .


Have Questions? We're hereto help We're here to help

Our ingredients are thoughtfully sourced from local farms and human food suppliers in the US. We use only fresh, whole-food ingredients that meet USDA standards for human consumption. This means we never use feed-grade ingredients, meat meals, or anything artificial, ensuring your dog is getting only the highest quality, safest nutrients available. We believe in a minimal ingredient diet, which is why we put our ingredients on the FRONT of our packaging. We're not trying to hide anything or play tricks with paragraphs of ingredients. Everything we put in our food has a purpose for nourishing your pup. Read more about our simple, minimal ingredient recipes, here .


Have Questions? We're hereto help We're here to help

Our ingredients are thoughtfully sourced from local farms and human food suppliers in the US. We use only fresh, whole-food ingredients that meet USDA standards for human consumption. This means we never use feed-grade ingredients, meat meals, or anything artificial, ensuring your dog is getting only the highest quality, safest nutrients available. We believe in a minimal ingredient diet, which is why we put our ingredients on the FRONT of our packaging. We're not trying to hide anything or play tricks with paragraphs of ingredients. Everything we put in our food has a purpose for nourishing your pup. Read more about our simple, minimal ingredient recipes, here .


Have Questions? We're hereto help We're here to help

Our ingredients are thoughtfully sourced from local farms and human food suppliers in the US. We use only fresh, whole-food ingredients that meet USDA standards for human consumption. This means we never use feed-grade ingredients, meat meals, or anything artificial, ensuring your dog is getting only the highest quality, safest nutrients available. We believe in a minimal ingredient diet, which is why we put our ingredients on the FRONT of our packaging. We're not trying to hide anything or play tricks with paragraphs of ingredients. Everything we put in our food has a purpose for nourishing your pup. Read more about our simple, minimal ingredient recipes, here .


Have Questions? We're hereto help We're here to help

Our ingredients are thoughtfully sourced from local farms and human food suppliers in the US. We use only fresh, whole-food ingredients that meet USDA standards for human consumption. This means we never use feed-grade ingredients, meat meals, or anything artificial, ensuring your dog is getting only the highest quality, safest nutrients available. We believe in a minimal ingredient diet, which is why we put our ingredients on the FRONT of our packaging. We're not trying to hide anything or play tricks with paragraphs of ingredients. Everything we put in our food has a purpose for nourishing your pup. Read more about our simple, minimal ingredient recipes, here .


Have Questions? We're hereto help We're here to help

Our ingredients are thoughtfully sourced from local farms and human food suppliers in the US. We use only fresh, whole-food ingredients that meet USDA standards for human consumption. This means we never use feed-grade ingredients, meat meals, or anything artificial, ensuring your dog is getting only the highest quality, safest nutrients available. We believe in a minimal ingredient diet, which is why we put our ingredients on the FRONT of our packaging. We're not trying to hide anything or play tricks with paragraphs of ingredients. Everything we put in our food has a purpose for nourishing your pup. Read more about our simple, minimal ingredient recipes, here .


Have Questions? We're hereto help We're here to help

Our ingredients are thoughtfully sourced from local farms and human food suppliers in the US. We use only fresh, whole-food ingredients that meet USDA standards for human consumption. This means we never use feed-grade ingredients, meat meals, or anything artificial, ensuring your dog is getting only the highest quality, safest nutrients available. We believe in a minimal ingredient diet, which is why we put our ingredients on the FRONT of our packaging. We're not trying to hide anything or play tricks with paragraphs of ingredients. Everything we put in our food has a purpose for nourishing your pup. Read more about our simple, minimal ingredient recipes, here .


Have Questions? We're hereto help We're here to help

Our ingredients are thoughtfully sourced from local farms and human food suppliers in the US. We use only fresh, whole-food ingredients that meet USDA standards for human consumption. This means we never use feed-grade ingredients, meat meals, or anything artificial, ensuring your dog is getting only the highest quality, safest nutrients available. We believe in a minimal ingredient diet, which is why we put our ingredients on the FRONT of our packaging. We're not trying to hide anything or play tricks with paragraphs of ingredients. Everything we put in our food has a purpose for nourishing your pup. Read more about our simple, minimal ingredient recipes, here .


Have Questions? We're hereto help We're here to help

Our ingredients are thoughtfully sourced from local farms and human food suppliers in the US. We use only fresh, whole-food ingredients that meet USDA standards for human consumption. This means we never use feed-grade ingredients, meat meals, or anything artificial, ensuring your dog is getting only the highest quality, safest nutrients available. We believe in a minimal ingredient diet, which is why we put our ingredients on the FRONT of our packaging. We're not trying to hide anything or play tricks with paragraphs of ingredients. Everything we put in our food has a purpose for nourishing your pup. Read more about our simple, minimal ingredient recipes, here .


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